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Elements of a Social Platform
I get alot of questions on the elements of a Social Business Platform. Our view is that you need 4 capabilities: Social Networking, Social Analytics, Social Integration, and Social Content Today I will...
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6 Social Use Cases That Drive the Highest ROI!
Happy Monday! This is the start of another Social Business Coffee Break series on the top 6 Social Use Cases That Drive the Highest ROI! I’ll do this overview and then one per the business pattern...
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#1 ROI focused use case for Social — Expertise Based!
Happy Tuesday! Today we are on our Second in the Series on the Top ROI ways to leverage Social in your business! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business,...
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5 Seconds of Engagement
5 seconds of engagement ! Wow! Why? Because research shows that you have just 5 seconds to engage a customer before they decide to go to the competition To turn customers into advocates you need to...
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5 Year Anniversary for the Women’s Toolbox! Why that is important to you!
I was able to catch up with Janet Powers, the CEO of the Women’s Toolbox on the help she provides on social business to women Worldwide! Here’s our summary and check out her new focuses!!! Sketch...
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Top ROI Use Cases for Social!
Happy Monday! The next few weeks we are covering the top 6 Social business use cases that drive the best ROI. Have a listen and tell me your thoughts! Filed under: adoption, Blogs, IBM, Marketing 2.0,...
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Speed and Influence of Social —
The slideware presentation demonstrates the speed and influence of social media on enterprises – and the affect of their responses. If you have not seen this, I think you would find it interesting....
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Do you have “Social Employees”?
Check this out and see the insights! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 Tagged: adoption, Marketing 2.0, social...
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IBM Voices — Explore IBM’s Social Expertise!
I am very excited about IBM drinking its own champagne on Social This experience is invalable in being able to communicate Social to all of you! I wanted to share with you IBM Voices today. What is...
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Socialytics!
Did you know that CEO’s & CIO’s identified “Insight & Intelligence” as the number #1 focus over the next 3-5 years? Doing Social without Analytics really doesn’t make much sense in today’s...
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Social Media Tip of the Week – 3 Social Media sins you should avoid
Social media is a great way to connect and work with people. But don’t make these mistakes in the business world of Social Media: 1. Not responding to messages, post, tweets or comments (-> Social...
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New role at IBM! Ecosystems on #Analytics, #socbiz , #Mobile, #Cloud & Big...
I am truly excited to be taking on a new role here at IBM! As General Manager of Ecosystems, ISVs and Entrepreneurs or our IDR group, I look forward to the opportunity to work with a wide range of...
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Infographic on the top Social Business Use Cases!
Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 Tagged: adoption, best practices, big data, BLOGHER, business, IBM, social...
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IBM Partners in NYC!
Today we hosted a great set of partners down in NYC at the IBM Boardroom! And gave them a great tour of the IBM Library along with the rich history! Check out these superb partners! Filed under:...
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Social Media Tip of the Week – Using Twitter for business
Using twitter is more or less easy, but being seen by the right people is not that simple. How do you stand out from the crowd without looking like “our company is the greatest” or “buy our products”?...
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Social Business Use Case: A more successful Acquisition using social
Happy Monday and welcome to today’s Social Business Coffee Break! Today we are continuing the series on Top Social Business Use Cases. This one is how to leverage social to have more successful...
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Trend #1: Value of Social Sharing is > Information Hoarding
Happy Monday! Today we are starting a new series of the Top 5 Trends in Social today — actually involving Social, Big Data and Analytics. The firs tof the trends is the shift in information value. To...
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Thank God it’s Monday! Social Business Trend 2
Everyone always celebrates Friday so I thought today we’d celebrate Monday with a great Social Business coffee Break. Today we are focused on the 2nd core trend in Socialytics: Marketing not just to...
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Talking social zombies and bootcamps at SXSW 2014
Wondering what are key trends you need to know when building your social plan? Come find out in these fun/interactive sessions proposed for SXSW 2014! First, you need to remember that social is a...
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You can’t feed just one seagull (a series on Social and Vacation!)
This past week I was at the beach — with a very relaxing time in the sun. The whole time I was there I saw social in so many different ways. Once when my daughters tried to feed one seagull , they...
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