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I am a Serial Social Addict. Harness your social network!
OK. I admit it. I tweet multiple times a day, I have 2 blogs, and I love social. My passion is reaching customers and having them connect with my company in new and smart ways. As such, I...
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3 Cool Social Products!
I discovered these interesting products on social. I’d love ones that you’ve seen! Higi –It like a Klout score that combines your eating and activity habits, all the while ranking your score, scoring...
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Portico is a Social Business!
Have a coffee and sit down and listen to how Portico became a social business and what they do to help others in this quest! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Portico,...
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In the Future, CMO buys more than the CIO. 2017 right around the corner. Per...
One of the major reasons is that CMOs will be leveraging big data, mobile and social. Social Media becomes a word of mouth channel. This new channel drives understanding of customer behavior and...
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6 Minutes on Wednesday: Social Focus
Take 6 minutes today to plan your social approach! Minute 1: I am known for (two to four things) today. By this time next year, I want to be known for (two to four more things) Minute 2: My public...
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Top 6 Social Business Patterns for ROI!
It’s easy to see how the world has adopted social media to help strengthen ties between people all over the world. People like to share and the explosive growth of Facebook and all the other social...
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Prudential is a Social Business!
Happy Monday! Our social business coffee break is how Prudential has become a Social Business! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social...
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Social Business Tip of the Day: Twitter Two-Step Verification
Twitter has introduced a new verification feature, after Burger King, Jeep and the Associated Press have all had their Twitter accounts hacked in the last year. Considering Twitter handles are hacked...
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Build a Set of Brand Ambassadors!!
What is a brand ambassador? In the past, a brand ambassador was paid to promote a business or service. Think TV advertising. But a true brand ambassador is a client who shares a positive experience or...
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At Telcommunication Conference – Some Social Stories! China Telecommunications
China Telecom serves over 220 million individuals. They decided to use IBM’s Social Business Platform for ideation blogs to gather information from their customers to identify the most viable new...
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Social Media Tip of the Week – 5 Tips for Using LinkedIn Contacts
A few weeks ago, LinkedIn announced its new feature LinkedIn Contacts, giving you enhanced functionality for better managing your relationships and social engagement. As the feature is now being rolled...
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Amadori Group is a Social Business!
I am here in Italy with Open Knowledge, a great IBM partner in Milan, London, and US. So today I thought I would highlight an Italian company that has cross the Social Business mark. Amadori Group...
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The European Training Foundation (ETF) is a Social Business!
The European Training Foundation (ETF) is an agency of the European Economic Union (EEU) that provides expertise in the area of vocational education and labor market issues to 30 non-EEU countries....
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Social Forum: Social Makes me Happy!
Happy Monday! And I am happy! I am home from my 2 weeks in Asia and Africa with great meetings with clients and great changes in the market. What a difference that a year makes! Here’s your request...
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Premise: If social is the new operating system, what is the installation kit?
THINK THE CHANGE If today’s company structures are often obstacles to smarter, more collaborative organizations, only a systemic perspective to social business transformation can succeed. How should we...
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University of Texas at El Paso is a Social Business!
At the University of Texas at El Paso (UTEP), faculty and researchers are using Social Business to track the status of research projects and help facilitate knowledge sharing across campus. This social...
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Colleagues in Care (CIC) is a Social Business!
Colleagues in Care (CIC) is a global health network of approximately 200 doctors, nurses, medical personnel and other volunteers working together to provide quality health care services, telemedicine,...
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Social Media Tip of the Week – Facebook introduces hashtags
Facebook has just announced the introduction of hashtags. Similar to other social platforms like Twitter, Pinterest and Instagram, you can now use hashtags to add context to a post or indicate that...
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IBM is a Social Business! Check out IBM Voices!
Happy Monday and grab a cup of coffee to enjoy our Social Business Coffee Break! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web...
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Social Challenge in an Acronym!
Our challenge — summary for our Social challenge for companies using the SOCIAL Acronym. S: Start now — personally with LinkedIn or Twitter. Develop your own digital reputation dashboard. And...
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