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You are never too old to boogie board — or to social network!
In my summer vacation series, here’s my next lesson from the beach! I got to use my boogie board to surf the waves and the wave pool! What I learned is that you are never too old to boogie! Just like...
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Lessons from Vacation: Stop whatever you are doing to watch the sunset!
Here is the sunset I saw on my vacation. Stop what you are doing! The same is true in Social! If your company is using social without a social governance policy — stop whatever you are doing and...
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Leaders in a Social World! A Video Blog!
I am ending my series on the Trends of Social! Today we are ending on Social leadership. What are the qualities of the new leader? They seem to be more of servant leader. Take a listen and tell me...
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Learning from Coca Cola Social Presentation at the Global Airline Summit
Lessons from Coke on their Social Journey! 1. We speak in storytelling. We make sure the story is engaging, surprising, and grounded in experience. It is choked full of emotion. The new...
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Does social matter to you Personally? 50% said more influence YES!
From the latest research at the Smarter Planet summit, presented by jon Iwata, IBM’s CMO, provides a way to view social not just for a company but for you as an individual! 66% said social helped in...
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Do you need a coffee break? Social Selling Series Begins!
Today we are starting a series on Social Selling! Once the overview is done, we have a series of 5 core areas to focus on for social selling! Enjoy! Filed under: adoption, Blogs, IBM, Marketing 2.0,...
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Privacy – Interesting study for your Social Profiles
In an IBM study of the Empowered Customer with a sample size of 28,000 global consumers, a fundamental change is emerging. Customers are increasingly open to providing information about themselves in...
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Mixed Audiences into today’s Social Business World
Today, I was chatting with a client who proclaimed that he wished everyone was using social! The world would be so simple! Yes, it would but we don’t live in that world — and won’t for a few years....
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Social Selling Video Blog! Know the influencers!
Welcome to our Social Business Coffee Break! We are in the middle of a Social Selling series. Today we will focus on leveraging influencers to help you reach that white space client and to retain...
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The Customer Activated Enterprise – Infographics
Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 Tagged: adoption, BLOGHER, business, Facebook, Get Smart, IBM, sales, social...
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The Social Sales Team – Knowledge accidents and all!
The Social Sales Team A good sales team should rarely meet each other. It should, instead, be out meeting customers. It should be working out what your customers want and be maximizing the return for...
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7 Key Steps for Social Content Curation – Quiet Marketing
Lately I have been focused on Content Curation as a secret weapon in your Social Strategy. Did you know that 60% of B2B marketers plan on spending more on their content marketing next year than ever...
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Friday Social Tip: Spend Time on Your Influencers – The 4-1-1
Spend time on your influencers! I think this is one of the best social media tips I ever discovered. First, a definition of an nfluencer. An influencer is someone who influences the rest of the...
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Beware of ghoulish cyber-attacks!
Happy Monday and the week of Halloween! Today, we are going to talk about cyber-attacks and the best practices to try to avoid them. One of the top vulnerabilities is trust through social...
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Saturday Infographic: Surprising facts on Social Twitter
This infographic is courtesy of Masters in finance and researched by Merrill Cook. Filed under: adoption, analytics, best, IBM, infographic, Marketing 2.0, Marketing 2.0, Social Business, social...
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Saturday Infographic! Social Brand Advocacy!
Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 Tagged: adoption, advocates, best practices, BLOGHER, brand advocacy, business,...
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IBM Announcement: The new Watson Ecosystem!
Today represents a milestone in the IBM Watson journey: the IBM Watson Ecosystem! As you may recall, the Watson Technology is at the forefront of the next generation of cognitive computers: systems...
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One of my fav infographics! 10 Surprising Social Media Stats
Filed under: adoption, Blogs, IBM, infographic, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 Tagged: best practices, BLOGHER, gitomer, IBM, infographics,...
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One Week Before Black Friday .. did you know Social’s role?
Holiday season is upon us! Black Friday is one week away. I am already planning my Thanksgiving dinner, my Christmas cards and caroling, and New Year’s Plans! So let’s start thinking about this...
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Levels of Maturity for Communities
Communities are essential for Social Businesses. All communities go through a community maturity model. 1. Potential: Planning phase of maturity. It typically involves setting up the community...
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